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Susan Hobson

High Performance Leadership Coach

Susan Hobson is a High-Performance Leadership Coach, published author, keynote speaker, and Founder & CEO of Elite High Performance Inc. She is also the co-host of the podcast ‘The Leadership Launchpad Project’, which was named the #3 Leadership podcast in Canada for the second year in a row by Feedspot. And a member of the Forbes Coaches Council since 2022.

Susan’s science-based Elite High-Performance Coaching process draws on her first hand experience competing and winning at some of the most competitive environments on the planet – Princeton (named to The National Dean’s list) & Harvard Universities and The NWHL (National Women’s Hockey League & National Champion).

She now leads a practice of High-Performance Mindset Coaches based in the financial district of downtown Toronto, Canada.

Susan has been leading the industry for 15 years, working with some of the world’s highest performing people and teams: Professional Athletes, C-Suite Executives, Entrepreneurs and many of the world’s leading tech companies like Google.

Her specialty is in the area of mindset strategy architecture, which essentially means that she teaches High-Performers how to think strategically so that they can play their biggest impact.

Susan was recently honored with the title of ‘Most Influential Woman Shaping the Future Through Coaching’ by CIO Women Magazine. Susan has been recognized as a top high-performance coach by CoachFoundation.com. In 2024, she was also named one of the top executive coaches in North America by MSN.com.. And her dream team of Elite coaches were named in the Top 10 Leadership Development Firms in Canada by Manage HR Magazine. In 2025, Time Iconic Magazine named Susan one of the Top 10 Empowering Women in Leadership & Coaching.

Another win for the mission, our Founder & CEO Susan Hobson, was recently recognized by MSN as one of the Top 10 Trailblazing Women of 2026, honoring her groundbreaking work in neuroscience-based leadership and high-performance mindset coaching. This recognition reflects her unwavering commitment to amplifying conscious leadership, mindset transformation, and helping others unlock legacy-level impact from the inside out.

Your highest potential is her passion, so join her on her mission to change the way the game of life and business is being played forever.

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Read Susan's Story

As a kid, growing up in Mississauga, Ontario, I started playing hockey with a dream – I wanted to be the best. I dreamt of playing in the NHL for The Boston Bruins. It didn’t take me long to realize that as a girl, I probably wasn’t going to grow up to be making millions of dollars playing in the NHL, so I quickly pivoted and made it my goal to get the best education that I could with my talent for hockey.

As I grew older and progressed in my journey to be my best, I soon learned that “being the best” meant being at the front of the pack, scoring the most goals and getting straight A’s. It not only meant being better than your opponents but your teammates and classmates as well.
These strategies seemed to work – they landed me a full ride to one of the most elite private schools in all of New England, and at just 14 years old, I packed my bags and said goodbye to my family and friends, and moved to the states. I say they seemed to work because I gave myself a life-threatening disease in the process of using these externally motivated strategies to “win.”

That didn’t stop me though – my sheer determination and grit not only helped me white-knuckle my way around these health obstacles, but they helped me get recruited to the #1 IVY League school, Princeton University.

Success, right? I had achieved my goal after all – little did I know it was all about to come crashing down all around me.

Overnight, I went from being a big fish in a small pond (being one of the top recruited hockey players in North America, on the high honour roll at an elite New England prep school), to a tiny minnow in the ocean (being in one of the most competitive environments on the planet, riding pine and getting C’s and D’s for the very first time in my life). And, as if that wasn’t enough, my father got diagnosed with terminal cancer and passed away my freshmen year.

This was a real crossroads moment for me – my brain felt like a total failure. All of my hardwiring and programming had taught me that in order to feel like a success, I had to be the best, and that meant getting the external validation of ice time, scoring goals, getting A’s and the recognition of my father up in the stands cheering for me when I was doing well. Without these resources for my motivation and confidence, I literally lost my sense of self. I had no idea who I was or how to get what I needed back internally so that I could regain my feelings of success.

Naturally, my brain told me to do what it thought was right – run for its life. Quit and go home.

Lucky for me, I didn’t listen. I still wanted to be the best. So I chose to listen to those resources around me at the time who taught me how to think my way to get back to feeling that I was.

Places like Princeton do not like to see their student athletes fail, and I was fortunate to be surrounded by resources who helped me retrain my brain’s strategies for success. I learned all about the power of intrinsically motivated goals, where true self-confidence and self-motivation come from and most importantly, and how to redefine success.

Once I re-hardwired my brain in these powerful ways, the results spoke for themselves. I went from bench rider of the century my first year of being on the top lineup as one of the leading scorers my second year. I went from almost failing most of my classes to being on the National’s Dean’s List.

From that point on, I was hooked and I was sold. I had to know everything I possibly could about the power of brain training so that I could go on to teach and train other high-performers on these winning, sustainable strategies for success.

So that’s what I did. While playing professional women’s hockey for the Toronto Aeros in the NWHL, and winning a National Championship and NWHL Cup, I went on to study high-performance coaching and NeuroLinguistic Programming so that I could open up my practice in downtown Toronto over a 15 years ago. Since then, I’ve been helping high-performers in life, sports and business achieve excellence and in doing so, I’ve developed a powerful science-based coaching process that gets results quickly and predictably.

Make every performance count!

Coach Susan

Awards & Affiliations

Meet the Team

Liane Wansbrough

High Performance Leadership Coach, Podcast Co-Host of the LLP

Liane Wansbrough is a High Performance Leadership Coach dedicated to empowering clients through a fresh, internal-to-external approach to leadership. With a mission to bridge the gap in leadership training, Liane emphasizes the transformative power of mindset. As a mindset strategy expert, she inspires her clients to enhance their performance and ignite growth in self-leadership and team-dynamics. Her expertise lies in cultivating a performance-driven mindset that thrives on complexity, embraces feedback and champions sustainability.

Liane’s journey into leadership...

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Liane Wansbrough is a High Performance Leadership Coach dedicated to empowering clients through a fresh, internal-to-external approach to leadership. With a mission to bridge the gap in leadership training, Liane emphasizes the transformative power of mindset. As a mindset strategy expert, she inspires her clients to enhance their performance and ignite growth in self-leadership and team-dynamics. Her expertise lies in cultivating a performance-driven mindset that thrives on complexity, embraces feedback and champions sustainability.

Liane’s journey into leadership began as a nutritionist and entrepreneur. Witnessing clients struggle to reach their goals lit a passion within her to explore the root causes of behaviour change. As she delved into the dysfunctional frameworks holding her clients back, Liane recognized her own challenges with a classic high achiever mindset—characterized by rigid thinking and self-criticism. This realization was a turning point, helping her shift away from the perfectionism, imposter syndrome and burnout that was slowing her growth.
Drawing from both professional and personal experience, Liane is uniquely equipped to guide high achievers in aligning with their growth and discovering true fulfillment as a path to high performance. Liane is also adept at navigating the midlife challenges of perimenopause and menopause, emphasizing the importance of mastering a mindset that encourages growth, risk taking and authenticity.

With over a decade of experience in behaviour change, Liane offers both one-on-one self-leadership coaching and corporate leadership development. As a certified trainer in the Elite High Performance Coaching method, Liane teaches and mentors new coaches. Additionally, Liane co-hosts the Leadership Launchpad Podcast. Past clients include industry leaders such as the Royal Bank of Canada, Facebook and Mt. Sinai Hospital.

Lauren Williams

High-Performance Leadership & Athletic Mindset Coach

Lauren Williams is the current Assistant Coach for PWHL New York and a former NCAA Division 1 and professional ice hockey player. Her experience with coaching began in high school as she pursued playing hockey at the highest levels in Canada while navigating significant life struggles for the first time in her life. Using mindset coaching to propel her to the highest levels of the sport, Lauren became a two-time Team Ontario member, 3-time WCHA All-Academic team member, two-time all Big10 student-athlete, and senior captain. She graduated from the University of Wisconsin...

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Lauren Williams is the current Assistant Coach for PWHL New York and a former NCAA Division 1 and professional ice hockey player. Her experience with coaching began in high school as she pursued playing hockey at the highest levels in Canada while navigating significant life struggles for the first time in her life. Using mindset coaching to propel her to the highest levels of the sport, Lauren became a two-time Team Ontario member, 3-time WCHA All-Academic team member, two-time all Big10 student-athlete, and senior captain. She graduated from the University of Wisconsin with degrees in Psychology and Sociology and after completing her collegiate career and undergraduate degrees, she moved on to graduate school and to the CWHL.

Lauren holds a Masters of Education in Counseling, focused in Clinical Mental Health and is an ELITE certified coach. As Elite’s lead Brain Training for Athletes coach, Lauren has worked with numerous athletes at the youth and elite levels, helping them develop the mental skills necessary for peak performance. As a leadership coach, Lauren has worked with several leaders in over 500 hours of certification work through the ELITE coaching certification process. Lauren’s passion lies in helping people understand their own experiences to unlock their true passion, create sustainable goals, and reach their peak performance potential.

Beatrice Hipolito

Athletic Mindset Coach

Beatrice is on a mission at Elite to empower athletes to reach their maximum potential. Graduated with a B.A. in Psychology and a minor in Sociology from Toronto Metropolitan University, she is fueled by a deep passion for the psychological aspects crucial in supporting athletes during challenging times, drawing from her knowledge of the inner workings of the human mind.

With a background as a competitive dancer and a major in dance from the Etobicoke School of the Arts, Beatrice offers a unique perspective on sports, especially for athletes in the performing arts....

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Beatrice is on a mission at Elite to empower athletes to reach their maximum potential. Graduated with a B.A. in Psychology and a minor in Sociology from Toronto Metropolitan University, she is fueled by a deep passion for the psychological aspects crucial in supporting athletes during challenging times, drawing from her knowledge of the inner workings of the human mind.

With a background as a competitive dancer and a major in dance from the Etobicoke School of the Arts, Beatrice offers a unique perspective on sports, especially for athletes in the performing arts. Her keen insight extends to common struggles faced by athletes, including performance anxiety, Confidence, emotional regulation, mental toughness and the pressure of competition.

Beatrice’s dedication lies in supporting young athletes (ages 12–21+) as they navigate critical transitional periods in their performance careers. Whether they are just beginning to explore the foundations of self-awareness and mental performance, competing in junior leagues, or preparing to take their game to the college/university level, Beatrice equips athletes with tools to thrive both on and off the field.

Her coaching doesn’t just focus on short-term results—it’s rooted in preparing athletes to carry these mindset skills forward into whatever path they choose, long after their time together ends. Armed with her Brain Training for Athletes Certification from Elite, Beatrice is ready to help athletes play their best, feel their best, and step into their future with confidence.

Sanja Ralevic

Conscious Leadership Coach

Sanja Ralevic is a mentor and trainer specializing in mental resilience and conscious leadership. She works with impact-driven leaders and teams operating in high-pressure environments, equipping them with evidence-based techniques to stay grounded, focused, and performing at their best. By blending neurophysiology, biofeedback tools, and experiential facilitation, Sanja helps leaders strengthen their inner capacity so they can create positive, sustainable influence within their organizations and communities.

Sanja’s work is deeply informed by her own journey. In...

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Sanja Ralevic is a mentor and trainer specializing in mental resilience and conscious leadership. She works with impact-driven leaders and teams operating in high-pressure environments, equipping them with evidence-based techniques to stay grounded, focused, and performing at their best. By blending neurophysiology, biofeedback tools, and experiential facilitation, Sanja helps leaders strengthen their inner capacity so they can create positive, sustainable influence within their organizations and communities.

Sanja’s work is deeply informed by her own journey. In the midst a thriving career in the biopharmaceutical industry, she experienced severe burnout that led her to step back and re-evaluate her approach to success and well-being. Through this transformative period, she discovered the power of emotional self-regulation and conscious leadership — not only as a path to recovery, but as a foundation for thriving in demanding environments. This personal transformation fuels her passion for helping others prevent depletion, lead with awareness, and navigate pressure with clarity and purpose.

Over the years, Sanja has partnered with executives, entrepreneurs, and innovation ecosystem leaders across Canada and internationally. Her clients and collaborations include the Canadian Venture Capital & Private Equity Association (CVCA), Venture Capital Association of Alberta (VCAA), and the Canadian Accelerator and Incubator Network (CAIN), among others. She brings a rare combination of corporate experience, scientific training, and coaching expertise that allows her to connect deeply with high-performing individuals and teams. This unique perspective positions Sanja as a trusted guide for those seeking to lead consciously, cultivating both the self-awareness and practical skills needed to create meaningful and lasting impact.

Lisa Robinson

High Performance Coach for Athletes

Lisa Robinson is a High Performance Coach for Athletes who understands the competitive journey at its deepest level—because she lived it. From an early age, sports weren’t just something she did; they were who she was. Swimming became her identity, her safe place, her proving ground. Countless hours in the pool and the weight room were driven by one singular dream: the Olympics. Then everything changed. Multiple injuries derailed her path, bringing not only physical pain but the quiet devastation of watching a dream slip away. Forced to step back from swimming, Lisa pivoted...

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Lisa Robinson is a High Performance Coach for Athletes who understands the competitive journey at its deepest level—because she lived it. From an early age, sports weren’t just something she did; they were who she was. Swimming became her identity, her safe place, her proving ground. Countless hours in the pool and the weight room were driven by one singular dream: the Olympics. Then everything changed. Multiple injuries derailed her path, bringing not only physical pain but the quiet devastation of watching a dream slip away. Forced to step back from swimming, Lisa pivoted to basketball and softball, finding success again through sheer determination. But just as momentum returned, another injury sidelined her. By graduation, she had endured three major knee surgeries—each one chipping away at her body, her confidence, and her sense of who she was meant to be.

Those years were painful, isolating, and defining. Lisa learned early that setbacks don’t just test the body—they test your mind. And yet, it was in that uncertainty that something powerful shifted. She realized that while she couldn’t control what happened to her, she could control how she met it. Instead of letting adversity harden or defeat her, she chose to reframe it. The emotional pain became insight. Limitations became information. Adversity became training. That mindset carried her through the emotional challenge of reinventing herself in college and into a successful twenty-year career in wealth management. There, she led teams, mentored emerging leaders, and coached executives navigating high-stakes pressure. Across every chapter of her life, the throughline remained the same: mindset. Every breakthrough she experienced was built on the same qualities elite athletes rely on—grit, adaptability, and intentional self-coaching.

Today, Lisa brings that lived wisdom to the athletes she coaches. She helps young competitors develop the mindset skills elite performers use to thrive under pressure, recover faster from injury or setbacks, perform with confidence, and protect their sense of self beyond the scoreboard. More than anything, Lisa teaches athletes that adversity is not something to fear—it’s something to use. Because while a sport may eventually end, the mindset built through sport endures, shaping not just better athletes, but stronger, more resilient humans for life.

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The Mental Gym - Brain Training for Athletes

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