Mental Performance Coaching for Athletes

Work with an Elite High Performance Coach to build the mindset and confidence you need to reach your highest potential in both your sport and life outside of it.

Organizations our coaches have worked with

hockey canada
new york rangers
harvard university
We all know that 90% of sport is mental, yet too many athletes spend time only training their physical body. If you don’t master your mindset, you’re leaving the majority of your performance and growth up to chance.

It’s mental performance that separates good athletes from great ones, and amateur athletes from professional ones.

This coaching is for you if…

athlete coach
  • You’re an athlete who’s tired of working your butt off in practice and in the weight room, but are frustrated with your consistency and aren’t developing as fast as you like.
  • You find yourself getting hung up on mistakes, coaching decisions or choking under pressure. You’re looking for a way to build and sustain high levels of motivation so that you can be in the zone when it matters most.
  • You’re a coach/parent who’s tired of seeing your athlete(s) fall short of their potential because they lack the confidence or mental toughness they need. You’re looking for a proven process they can use to break out of their and master the mental game.
  • You’re an athlete who refuses to accept being average, and are looking that competitive edge that will help you become elite.

Our coaching will help you…

purpose passion

Accelerate Your Rate of Growth

Leave no chips on the table by developing high levels of self-awareness and acquire tools that will allow you to collect and utilize feedback from every performance.

Developing Peak Mental Performance

Develop an Elite Performance Mindset

Cultivate an elite growth mindset that will help you see setbacks and mistakes as opportunities for growth. As you learn to grow and train your mindset, you will finally be able to blast challenges and mental barriers that have held you back and realize your potential.


Build Confidence

Develop habits and acquire tools that will help you build and maintain high levels of confidence, allowing you to trust your abilities and step up when it matters most both in sport and life outside of it.

develope purpose

Master Motivation

As an athlete, one of the biggest battles is finding the energy and discipline to do the day-to-day, mundane tasks to reach your goals even when you don’t feel like doing them. Our coaching will help you stay focused on the process and what you can control, allow you to stay motivated, enjoy the grind and accelerate your improvement.

master emotions

Take Control of Your Emotions

Tap into the power of your state, and learn how to catch yourself when you experience performance anxiety, self-doubt, or other “red flag” emotions before you slip. Develop the belief systems, and emotional intelligence you need to get into peak state and stay in the zone.

Develop Consistency

Those who fly by the seat of their pants leave their performance up to chance. Consistently performing at a high level requires your ability to execute a structured plan. We’ll teach you how to tie all of the tools together and develop routines that allow you to access a peak state

One on One Coaching

Get private coaching sessions, support and accountability from one of our certified high performance coaches. This personalized experience is the fastest and most effective way to get from where you are to where you want to be.

Team Training

Have one of our certified mental performance work directly with your team. Our group coaching plans include access to our “Brain Training for Athletes” pre-recorded course, live coaching calls or in-person meetings, and additional one on one support.

Self Study

Get lifetime access to our “Brain Training for Athletes” pre-recorded course. This program can be completed at your own pace and consists of over 30 video lessons, notes and worksheets that will help you take your game and life to the next level.

athlete goalie

Meet The Coaches

lauren williams

Coach Lauren

Lauren Williams is a former NCAA Division 1 and professional ice hockey player. Her experience with coaching began in high school as she pursued playing hockey at the highest levels in Canada while navigating significant life struggles for the first time in her life. Using mindset coaching to propel her to the highest levels of the sport, Lauren became a two-time Team Ontario member, 3-time WCHA All-Academic team member, two-time all Big10 student-athlete, and senior captain. She graduated from the University of Wisconsin with degrees in Psychology and Sociology and after completing her collegiate career and undergraduate degrees, she moved on to graduate school and to the CWHL.

taylor cook

Coach Taylor

Taylor Cook is a former USports and professional ice hockey player. Her interest and experience in sports performance psychology began while playing in the PWHL with the Stoney Creek Junior Sabres. Her performance spurred allowing her to continue her career at St. Thomas University where she helped bring home the team’s first ever AUS Championship Title, made two National Championship appearances, made Academic
All-Canadian, received the Cathy Wadden Commitment Award, and was nominated for the James Bayer Memorial Award. Upon graduating with a bachelor’s degree and completing her collegiate career, Taylor moved overseas to Hungary where she coached a Girls U25 team before moving to Norway where she played in the Bambusa Ligaen for two seasons. Taylor is as a High Performance Coach and Certified Personal Trainer on a mission to empower athletes with mindset strategies and tools


01. Sawyer D

02. Lara Beecher

03. MJ Jennings

04. Gregory Campbell

Working with Taylor on mindset training has really benefited my game by helping me set and achieve my goals, as well learn the importance of mental state and how it affects my performance on the ice. With goal setting I now view my success in games and practices in new and more self-supportive ways. It doesn’t matter how much you already know about mindset training because in conversation Taylor will uncover something new for you to work on.
Sawyer D
Since joining the Brain Training for Athletes Program I have noticed the impact it has made on me as an individual and a player. I have learned to speak about my experiences and find ways to work with the struggles. Coach Lauren has taught me skills and lessons that will not only help me improve my game but, I will use these strategies in my everyday life. I have found that talking about my weaknesses has only made me stronger. I learned that your struggles and problems don’t define you. Your problems are simply a bump in the road that you just have to push over. Here are five words that help me: Grit, Empathy, Determination, Dedication, and Power. These five words have shaped my character and allowed me to grow strength as a player and have helped accelerate my game. The difference between a good and a great player is simple. It is your mindset how you perceive the task at hand. A positive mindset, the five words, and the help of your teammates and coaches will help you along the way. Thank you for listening to my experience.
Lara Beecher
As a former University and Professional athlete herself, Lauren is really able to paint a clear picture of how this training works from the athlete’s perspective, which is invaluable for preparing you to implement it with your own athletes.
MJ Jennings
As a professional athlete, I’ve realized the importance of mental strength and focus in hockey. Susan’s Performance Coaching skills have tremendously helped me those areas.
Gregory Campbell

Book Your Consultation

Ready to take your performance to the next? Fill out the form below to schedule a free consultation with one of our coaches.
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Frequently Asked Questions

What level of athletes are the coaching programs for?

No matter what level of athlete you are – youth, high school, junior/college, or professional, our coaching programs will help you close the gap from where you are to where you want to be. The lessons, tools and strategies will provide you with tremendous value regardless of your age, ability or sport.

How do I know I’m a good fit for coaching?

The first step is to schedule a free consultation with one of our certified mental performance coaches. During that consultation, our coaches’ goal is to get to know you, where you’re currently at in your performance and where you want to take it. You’ll have the opportunity to ask questions and from there we’ll determine if it’s a good fit, and if so which solution would best suit you.

What does the Brain Training for Athletes Course look like?

The course is made up of 4 Levels that progress through introductory lessons on self-awareness and mindset into goal setting and brain training. Delivered through a series of video-recorded slideshow presentations with downloadable PDFs, athletes progress through the course as they are ready to.

Do I get lifetime access to the Brain Training for Athletes program after I purchase it?

Yes. Each participant will get lifetime access to the online portal with access to the videos and PDF slides, notes and worksheets.

How much does one on one coaching cost?

The cost of one-on-one coaching is dependent upon the number of sessions you book in advance. Our hourly rates start at $160/hour.

I want my entire team or organization to go through this training before and/or during our season. Is there a group pricing option?

If you’re a parent, coach or athletic director who wants to take a group of athletes through our Brain Training for Athletes program for maximize their performance and learning, that’s great leadership on your part. The regular price for an individual to go through our Brain Training for Athletes program is $997, but we have special rates and coaching packages available that range depending upon the size of the group. Please fill out the form to book a free consultation and where we will provide you with a free quote!

Payment options

We can take payment by credit card, e-transfer, cheque and wire transfer. Payment plans are also available.

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