Awards & Affiliations
Organizations our coaches have worked with
It’s mental performance that separates good athletes from great ones, and amateur athletes from professional ones.
This coaching is for you if…
- You’re an athlete who’s tired of working your butt off in practice and in the weight room, but are frustrated with your consistency and aren’t developing as fast as you like.
- You find yourself getting hung up on mistakes, coaching decisions or choking under pressure. You’re looking for a way to build and sustain high levels of motivation so that you can be in the zone when it matters most.
- You’re a coach/parent who’s tired of seeing your athlete(s) fall short of their potential because they lack the confidence or mental toughness they need. You’re looking for a proven process they can use to break out of their limitations and master the mental game.
- You’re an athlete who refuses to accept being average, and are looking for that competitive edge that will help you become elite.
Our Online Athlete Courses
We offer online courses for Brain Training for Athletes and Brain Training for Teams. Our science-based mental training strategies are designed to give you the competitive edge you need to excel in your sport. Our customized tools help you master your mindset, set and reach your goals, and recover from poor performance.
Brain Training for Athletes
The Mental Gym is an online program that teaches mental training for peak performance to athletes and coaches. It’s for those frustrated with inconsistent results, lacking confidence, or looking for a competitive edge. It offers science-based strategies, customized to your journey, that you can use in or out of season. Expect tools for sustained motivation, confidence, and consistency. You’ll master your mindset, set and reach goals, measure performance, and recover from poor performance.
Brain Training for Teams
Brain Training for Athletes Teams is a mental training program that helps sports teams overcome mental barriers and work together to achieve their full potential. The program focuses on equipping athletes with valuable mental skills such as focus, motivation, resilience, and teamwork, to improve performance and team morale. Participants can expect interactive modules, practical exercises, and personalized coaching to develop their mental skills, overcome barriers and improve their performance. The program is designed to be challenging and rewarding, and the skills learned can have practical applications in personal and professional life.
Our coaching will help you…
Accelerate Your Rate of Growth
Leave no chips on the table by developing high levels of self-awareness and acquire tools that will allow you to collect and utilize feedback from every performance.
Develop an Elite Performance Mindset
Cultivate an elite growth mindset that will help you see setbacks and mistakes as opportunities for growth. As you learn to grow and train your mindset, you will finally be able to blast challenges and mental barriers that have held you back and realize your potential.
Build Confidence
Develop habits and acquire tools that will help you build and maintain high levels of confidence, allowing you to trust your abilities and step up when it matters most both in sport and life outside of it.
Master Motivation
As an athlete, one of the biggest battles is finding the energy and discipline to do the day-to-day, mundane tasks to reach your goals even when you don’t feel like doing them. Our coaching will help you stay focused on the process and what you can control, allow you to stay motivated, enjoy the grind and accelerate your improvement.
Take Control of Your Emotions
Tap into the power of your state, and learn how to catch yourself when you experience performance anxiety, self-doubt, or other “red flag” emotions before you slip. Develop the belief systems, and emotional intelligence you need to get into peak state and stay in the zone.
Develop Consistency
Those who fly by the seat of their pants leave their performance up to chance. Consistently performing at a high level requires your ability to execute a structured plan. We’ll teach you how to tie all of the tools together and develop routines that allow you to access a peak state
One on One Coaching
Get private coaching sessions, support and accountability from one of our certified high performance coaches. This personalized experience is the fastest and most effective way to get from where you are to where you want to be.
Team Training
Have one of our certified mental performance coaches work directly with your team. Our group coaching plans include access to our “Brain Training for Athletes” pre-recorded course, live coaching calls or in-person meetings, and additional one on one support.
Self Study
Get lifetime access to our “Brain Training for Athletes” pre-recorded course. This program can be completed at your own pace and consists of over 30 video lessons, notes and worksheets that will help you take your game and life to the next level.
Meet The Coaches
Coach Lauren
Lauren Williams is a former NCAA Division 1 and professional ice hockey player. Her experience with coaching began in high school as she pursued playing hockey at the highest levels in Canada while navigating significant life struggles for the first time in her life. Using mindset coaching to propel her to the highest levels of the sport, Lauren became a two-time Team Ontario member, 3-time WCHA All-Academic team member, two-time all Big10 student-athlete, and senior captain. She graduated from the University of Wisconsin with degrees in Psychology and Sociology and after completing her collegiate career and undergraduate degrees, she moved on to graduate school and to the CWHL.
Coach MJ
MJ is an NCCP High Performance Certified Coach. She holds a Bachelor of Arts w/ Great Distinction, and a Graduate Diploma in Adult Learning & Development from Canada’s #1 education faculty. She is also an ELITE certified “Brain Training for Athletes” and “Leadership Launchpad” coach.
MJ has over 15 years of successful coaching experience. She has worked extensively with provincial, national, and international athletes, entrepreneurs, managers and executives to support their growth and development, and help them actualize their highest potential.
Coach Beatrice
Beatrice is on a mission at Elite to empower athletes to reach their maximum potential. Freshly graduated with a B.A. in Psychology and a minor in Sociology from Toronto Metropolitan University, she is fueled by a deep passion for the psychological aspects crucial in supporting athletes during challenging times, drawing from her knowledge of the inner workings of the human mind.
With a background as a competitive dancer and a major in dance from the Etobicoke School of the Arts, Beatrice offers a unique perspective on sports, especially for athletes in the performing arts. Her keen insight extends to common struggles faced by athletes, including performance anxiety, confidence, and the pressure of competition.
Beatrice’s dedication extends to aiding clients navigating transition periods, whether transitioning out of sports or adjusting to the reality of post-undergraduate studies. Armed with her Brain Training for Athletes Certification from Elite, she is ready to assist athletes seeking to reconcile with the potential loss of their identity as they transition out of their athletic careers and prepare them to become the leaders they aspire to be.
Coach Samantha
Samantha is a certified Athletic Mindset Coach who’s journey is a powerful example of resilience and determination. Starting as a competitive high school basketball player, she transitioned into coaching U13 girls’ rep basketball, mastering the art of developing young talent while juggling the demands of her personal life. As a mother of two, Samantha navigates the intense pressure of balancing family responsibilities with her professional ambitions and passion for helping athletes perform at their best in life and sport. Her journey reached a new milestone when she completed her first half marathon, a testament to her endurance and mental toughness.
Before transitioning into coaching, Samantha had a successful career as a leader in advertising. Her role in the fast-paced industry honed her skills in strategic thinking, team management, and high-pressure performance. These experiences provided a solid foundation for her coaching career, as she now applies her expertise in leadership and performance under pressure to develop young athletes.
The transition from advertising to coaching allowed Samantha to merge her professional acumen with her passion for sports, driving her to foster talent and excellence on and off the court. Now pursuing an Executive MBA, Samantha combines her athletic discipline with her professional and academic goals. Her story exemplifies the drive to overcome challenges and achieve excellence, inspiring others to balance their passions and reach their full potential.
Testimonials
READ ALLAs a professional athlete, I’ve realized the importance of mental strength and focus in hockey. Susan’s Performance Coaching skills have tremendously helped me those areas.
Gregory Campbell, Forward, Boston Bruins
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