Susan Hobson

Leadership Mindset Coach

Susan Hobson is a High-Performance Leadership Coach, published author, Founder/CEO of Elite High Performance Inc. and host of the podcast ‘The Leadership Launchpad Project.’

Susan’s science-based Elite High-Performance Coaching process draws on her first hand experience competing at some of the most competitive environments on the planet – Princeton & Harvard Universities and The NWHL (National Women’s Hockey League).

She now leads a practice of High-Performance Mindset Coaches based in the financial district of downtown Toronto, Canada.

Susan has been leading the industry for 15 years, working with some of the world’s highest performing people and teams: Professional Athletes, C-Suite Executives, Entrepreneurs and many of the world’s leading tech companies like Google.

Her specialty is in the area of mindset strategy architecture, which essentially means that she teaches High-Performers how to think strategically so that they can play their biggest impact.

Your highest potential is her passion, so join her on her mission to change the way the game of life and business is being played forever.

As a kid, growing up in Mississauga, Ontario, I started playing hockey with a dream – I wanted to be the best. I dreamt of playing in the NHL for The Boston Bruins. It didn’t take me long to realize that as a girl, I probably wasn’t going to grow up to be making millions of dollars playing in the NHL, so I quickly pivoted and made it my goal to get the best education that I could with my talent for hockey.

As I grew older and progressed in my journey to be my best, I soon learned that “being the best” meant being at the front of the pack, scoring the most goals and getting straight A’s. It not only meant being better than your opponents but your teammates and classmates as well.
These strategies seemed to work – they landed me a full ride to one of the most elite private schools in all of New England, and at just 14 years old, I packed my bags and said goodbye to my family and friends, and moved to the states. I say they seemed to work because I gave myself a life-threatening disease in the process of using these externally motivated strategies to “win.”

That didn’t stop me though – my sheer determination and grit not only helped me white-knuckle my way around these health obstacles, but they helped me get recruited to the #1 IVY League school, Princeton University.

Success, right? I had achieved my goal after all – little did I know it was all about to come crashing down all around me.

Overnight, I went from being a big fish in a small pond (being one of the top recruited hockey players in North America, on the high honour roll at an elite New England prep school), to a tiny minnow in the ocean (being in one of the most competitive environments on the planet, riding pine and getting C’s and D’s for the very first time in my life). And, as if that wasn’t enough, my father got diagnosed with terminal cancer and passed away my freshmen year.

This was a real crossroads moment for me – my brain felt like a total failure. All of my hardwiring and programming had taught me that in order to feel like a success, I had to be the best, and that meant getting the external validation of ice time, scoring goals, getting A’s and the recognition of my father up in the stands cheering for me when I was doing well. Without these resources for my motivation and confidence, I literally lost my sense of self. I had no idea who I was or how to get what I needed back internally so that I could regain my feelings of success.

Naturally, my brain told me to do what it thought was right – run for its life. Quit and go home.

Lucky for me, I didn’t listen. I still wanted to be the best. So I chose to listen to those resources around me at the time who taught me how to think my way to get back to feeling that I was.

Places like Princeton do not like to see their student athletes fail, and I was fortunate to be surrounded by resources who helped me retrain my brain’s strategies for success. I learned all about the power of intrinsically motivated goals, where true self-confidence and self-motivation come from and most importantly, and how to redefine success.

Once I re-hardwired my brain in these powerful ways, the results spoke for themselves. I went from bench rider of the century my first year of being on the top lineup as one of the leading scorers my second year. I went from almost failing most of my classes to being on the National’s Dean’s List.

From that point on, I was hooked and I was sold. I had to know everything I possibly could about the power of brain training so that I could go on to teach and train other high-performers on these winning, sustainable strategies for success.

So that’s what I did. While playing professional women’s hockey for the Toronto Aeros in the NWHL, and winning a National Championship and NWHL Cup, I went on to study high-performance coaching and NeuroLinguistic Programming so that I could open up my practice in downtown Toronto over a 15 years ago. Since then, I’ve been helping high-performers in life, sports and business achieve excellence and in doing so, I’ve developed a powerful science-based coaching process that gets results quickly and predictably.

Make every performance count!

Coach Susan

Meet the Team

Liane Wansbrough

Liane’s mission is to help self-starting women who want to level up and move forward with clarity, motivation, purpose and fulfillment. She works on mindset strategy to improve the results her clients get in all areas of life.

Liane is certified in High Performance Coaching and is based in Toronto. She has a background in clinical nutrition, nutritional genomics and corporate wellness. Past clients include Mount Sinai Hospital, Facebook, The Royal Bank of Canada and the TD Centre of Learning. Along with a diploma in holistic nutrition, Liane has a certificate of training from the Integrative and Functional Nutrition Academy and is a Functional Medicine Certified Health Coach. Liane has also written for The National Post, The Globe and Mail and the Toronto Star.

Before I became a high performance coach, I worked as a nutritionist in a medical practice. My life looked perfect on paper. I had checked all the boxes for a successful life: marriage, kids, house, busy social life, 6am workouts and up and coming in my career. Yet on the inside I felt adrift and unsatisfied. I was just going through the motions and struggling with a lot of self-doubt. I knew that I wanted to have more of an impact with my work and that I was capable of more but I held myself back because I thought that I wasn’t ready or expert enough to step into a bigger league.

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Lauren Williams

Lauren Williams is a former NCAA Division 1 and professional ice hockey player. Her experience with coaching began in high school as she pursued playing hockey at the highest levels in Canada while navigating significant life struggles for the first time in her life. Using mindset coaching to propel her to the highest levels of the sport, Lauren became a two-time Team Ontario member, 3-time WCHA All-Academic team member, two-time all Big10 student-athlete, and senior captain. She graduated from the University of Wisconsin with degrees in Psychology and Sociology and after completing her  collegiate career and undergraduate degrees, she moved on to graduate school and to the CWHL. 

Lauren holds a Masters of Education in Counseling, focused in Clinical Mental Health and is an ELITE certified coach. As Elite’s lead Brain Training for Athletes coach, Lauren has worked with numerous athletes at the youth and elite levels, helping them develop the mental skills necessary for peak performance. As a leadership coach, Lauren has worked with several leaders in over 500 hours of certification work through the ELITE coaching certification process. Lauren’s passion lies in helping people understand their own experiences to unlock their true passion, create sustainable goals, and reach their peak performance potential.

taylor cook

Taylor Cook

Taylor Cook is a former USports and professional ice hockey player. Her interest and experience in sports performance psychology began while playing in the PWHL with the Stoney Creek Junior Sabres. Her performance spurred allowing her to continue her career at St. Thomas University where she helped bring home the team’s first ever AUS Championship Title, made two National Championship appearances, made Academic

All-Canadian, received the Cathy Wadden Commitment Award, and was nominated for the James Bayer Memorial Award. Upon graduating with a bachelor’s degree and completing her collegiate career, Taylor moved overseas to Hungary where she coached a Girls U25 team before moving to Norway where she played in the Bambusa Ligaen for two seasons. Taylor is as a High Performance Coach and Certified Personal Trainer on a mission to empower athletes with mindset strategies and tools

margret jennings

Margaret Jennings

MJ is an NCCP High Performance Certified Coach. She holds a Bachelor of Arts w/ Great Distinction, and a Graduate Diploma in Adult Learning & Development from Canada’s #1 education faculty. She is also an ELITE certified “Brain Training for Athletes” and “Leadership Launchpad” coach.

MJ has over 14 years of successful coaching experience, working at the U12, U15, U18, and U22 levels of minor hockey. From 2015-2019, she served as a full-time assistant coach with the Ryerson University women’s hockey program. During her tenure, the program set several new records, including most points, most wins, most goals scored and fewest goals allowed, as well as first playoff game win and first playoff series win in program history.

The Rams also had inaugural award recipients for the OUA & USports Marion Hilliard Award and Rookie of the Year, First and Second Team All-star and All-rookie team selections.

MJ has coached at 3 consecutive Under-18 National Championships, medalling in each appearance, winning two Gold Medals with Team Ontario Red and 1 Silver Medal with Team Ontario Blue.

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Cody Oehm

Cody Oehm

Cody is a former hockey player, entrepreneur, and certified high performance mindset coach.
After spending 4+ years battling mental illness and losing 4 of his friends to suicide, he found out that the root cause of his depression was the concussions he had playing junior hockey.

After receiving effective treatment and making a full recovery, Cody jumped into the arena of entrepreneurship, building an e-commerce company, marketing agency and consulting business. However, he quickly realized that in order to operate at a high level, his health and mindset had to be his number one priority.

Fuelled by his personal experience and passion for maintaining high performance, his mission shifted to help athletes, entrepreneurs and high achievers put their mental health first and shift the narrative on what it means to be successful. In doing so, not only could he help others avoid what he went through, but empower them to unleash their potential in both their career and life outside of it.

Through public speaking and sharing his story on social media, Cody has had the opportunity to reach over 1 million people internationally.

Cody Oehm

Rob Kalwarowsky P.Eng

Rob is on a mission to spread the message of people-centric leadership & the importance of mental health throughout the world. Rob envisions a world where happiness, inclusion, psychological safety & engagement are commonplace in the workplace. Rob is a Fearless Organization Practitioner & an Elite High Performance leadership coach. Before transitioning into leadership, Rob spent over 10 years as an engineer within mining, oil pipelines, and consulting in heavy industry. Rob is also the co-host of The Leadership Launchpad Project & Dismantling the High Performance Narrative podcasts and the founder of Maintenance Disrupted. Prior to starting his career, Rob graduated from the Massachusetts Institute of Technology (MIT) with a Bachelor of Science degree in Mechanical Engineering with a minor in Management, was a 3-time Academic All-American in NCAA Water Polo and played on the U18 Canadian National Water Polo team.

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