Our coaches are trusted by…
With our Brain Training for Athletes Coaching Certification, you’ll learn directly from the best in the industry and acquire the structure, curriculum and skills you need to help athletes master their mindset and reach their potential.
This certification is for you if you find yourself asking these questions…
- How can I cultivate more buy-in with my athletes and help them remain focused, motivated and confident when the game is on the line?
- How can I help my athletes stay positive and develop the mental toughness required to bounce back from mistakes and/or not playing up to their potential?
- How can I help my athletes consistently perform at the level I know they are capable of?
- How can I gain credibility, adopt a science-based approach and build a successful coaching career helping athletes reach their potential without going back to school to obtain a sport psychology degree?
- How can I help my players improve their mental health, while at the same time maximizing their athletic performance and accelerate their rate of growth?
Here’s a taste of what you’ll learn in our BTFA certification program:
The Art of High-Performance Coaching
Coaching is as much an art as it is a science. We’ll help you develop active listening skills and teach you how to build and sustain high levels of rapport with your clients so that you can nurture your coaching relationships and feel confident knowing that you are getting the most out of each and every session.
Architecting a Growth Mindset
It’s easy to set big goals, it’s a whole other ball game to develop the self-awareness and growth mindset required to achieve them. This certification will provide you with the strategies you and your clients need to uncover blindspots, build self-worth and break through the limiting beliefs that have been holding you back for years.
Developing Peak Mental Performance
Build out your own coaching toolbox with the same mental strategies and exercises that world-class athletes, executives and leaders use to build and sustain high levels of confidence, focus and motivation. These science-backed techniques will help you and your clients stay positive, overcome roadblocks, and accelerate both personal and professional growth.
Habits & Routines for Excellence
Learn how to help your athletes tie all of the mental tools and strategies together so that they can build routines that allow them to bounce back from mistakes and access their peak performance state any time they need it
What Makes Us Different from
Other Coaching Certifications?
- Neuroscience-Based — Grounded in cutting-edge brain science, mindset psychology, and behavioral research to enhance athletic performance.
- Not Surface-Level — Goes beyond basic mental skills—this is deep mindset rewiring for lasting transformation on and off the field.
- Built by Elite Athletes — Designed by a National Champion and former NWHL athlete with academic training from Princeton (Sociology) and Harvard (Executive Coaching Leadership Strategy).
- Proven Track Record — Backed by 20+ years of experience coaching elite-level athletes in high-stakes performance environments.
- Real-Time Mindset Shifts — Teaches you how to help athletes identify and overcome mental blocks in the moment—where it matters most.
- 1:1 Personalized Learning — Get tailored training with direct support from your own High-Performance Coach.
- Athlete-Centered Development — Equips you to develop self-leadership, confidence, and resilience in athletes—not just performance tactics.
- Scientifically Validated Impact — Mindset coaching is rated by Harvard Business Review as the most effective method for sustainable behavior change.
- More Than a Certification — Unlike generic coaching programs, this certification offers a rare, specialized edge in the competitive world of sport.
- Elite Recognition — Stand out with a certification backed by the industry leader in high-performance athlete development.
Become a certified high-performance coach in as little as 3 months…
Our certification process involves self-study homework and flexible call times so that you can earn your certification without putting your life on hold.
When you sign up for the certification, you will receive:
- Lifetime access to our signature “Brain Training for Athletes” online course
- 32 video lessons and slides
- 40+ worksheets with applicable tools and results exercises
- 30 hours of mentorship and live coaching via Zoom
- Support in between calls via email
This is your opportunity to master a skill that will not only have a lifelong impact on your life, but every athlete you work with.
Meet Your Coaches
Coach Lauren
High-Performance Leadership & Athletic Mindset Coach
Lauren Williams is a former NCAA Division 1 and professional ice hockey player. Her experience with coaching began in high school as she pursued playing hockey at the highest levels in Canada while navigating significant life struggles for the first time in her life. Using mindset coaching to propel her to the highest levels of the sport, Lauren became a two-time Team Ontario member, 3-time WCHA All-Academic team member, two-time all Big10 student-athlete, and senior captain. She graduated from the University of Wisconsin with degrees in Psychology and Sociology and after completing her collegiate career and undergraduate degrees, she moved on to graduate school and to the CWHL.
Coach Susan
High-Performance Leadership & Athletic Mindset Coach
She now leads a practice of High-Performance Mindset Coaches based in the financial district of downtown Toronto, Canada, with a strong focus on professional athlete coaching. Susan has been leading the industry for 15 years, working with some of the world’s highest performing athletes and teams, helping them develop the mindset, focus, and strategic thinking required to compete at the highest level.
Her specialty is mindset strategy architecture, teaching elite athletes how to think strategically so they can maximize performance and play their biggest impact. Widely recognized for her work in high-performance coaching, Susan’s mission is to help athletes unlock their highest potential and change the way the game is played, both on and off the field.
Testimonials
READ ALLWorking with Lauren towards my Brain Training for Athletes coaching certification has been an incredible experience. The program itself is super comprehensive and the tools it provides for athletes are game-changing both inside and outside of sport. Lauren’s also done an amazing job at breaking down the theory and practical application behind each lesson and exercise. I’ve learned so much during our time together and couldn’t recommend this certification enough.
Cody Oehm, Founder, Head1st
Book Your Consultation
Ready to take your coaching career to the next level?
Click the button below to schedule a free consultation and to apply for our High-Performance Coaching Certification.
Frequently Asked Questions
Who can become a certified mental performance coach for athletes?
How do I know which type of athletes I should coach?
How long does the certification take?
Is there an exam?
What’s included in the tuition
- Lifetime access to our signature “Brain Training for Athletes” online course
- 32 video lessons and slides
- 40+ worksheets with applicable tools and results exercises
- 30 hours of mentorship and live coaching via Zoom
- Additional support via email
- Written and practical exam
