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Welcome to ELITE Consulting
Unlock Your Organization’s Full Potential

Sales, Marketing, and Operations Consultancy That Transforms Leadership & Drives Growth

Sales Mastery

growth mindset

Marketing Innovation

develope purpose

Operational Excellence

At ELITE, we don’t just help you grow;
we help you transform.

Our comprehensive consultancy and dynamic hands-on approach, focuses on delivering tailored solutions that integrate leadership development, process optimization, sales excellence, and strategic collaboration. Whether you’re looking to supercharge your sales efforts, innovate in marketing, or optimize your operations, we provide the insights, frameworks, and mentorship needed to elevate individual and team performance. Our consultancy services are designed to empower leaders across sales, marketing, and operations, equipping them with the tools, strategies, and skills needed to drive sustainable growth, foster innovation, and outperform the competition. Our mission is to support, inspire, and empower leaders to unlock their full potential and lead their teams to unprecedented success. Are You Ready to Transform Your Business? Let’s create something extraordinary together. Contact ELITE today and start your journey toward integrated, sustainable growth across your entire organization.

Meet The Coaches

Susan Hobson

Coach Susan

High Performance Leadership Coach, CEO & Founder 

Susan Hobson is a High-Performance Leadership Coach, published author, Founder/CEO of Elite High Performance Inc. and host of the podcast ‘The Leadership Launchpad Project.’ Susan’s science-based Elite High-Performance Coaching process draws on her first hand experience competing at some of the most competitive environments on the planet – Princeton & Harvard Universities and The NWHL (National Women’s Hockey League).
Shelley West

Coach Shelley

Chief Revenue Officer, Executive Leadership Coach, C-Suite Sales Consultant & Podcast Co-Host of the LLP.

Shelley West is a High-Performance Leadership Coach, with over 20 years of trailblazing leadership success, and on a mission to redefine modern leadership.
Her expertise spans sales strategy, executive leadership, business development, and operational excellence, with a proven track record of delivering substantial revenue growth, elevating organizational culture, and fostering high-impact leadership at every level. Shelley’s coaching philosophy is rooted in the principles of 2.0 leadership, emphasizing continuous evolution, agility, and resilience as cornerstones for sustainable success.

Known for her strategic insight and people-first approach, Shelley empowers leaders and teams to achieve exceptional results through thoughtful guidance, dynamic coaching, and a relentless focus on growth and innovation. As an Executive Leadership Coach, Shelley brings the wisdom of her experience to guide senior leaders, C-Suite executives, and teams to new heights of performance. Her coaching style blends strategic clarity with empathetic guidance, empowering clients to unlock their full leadership potential, overcome challenges, and accelerate personal and professional growth.

Shelley’s leadership journey includes several high-impact executive roles where she led large, cross-functional teams through complex business transformations.  As Vice President of Client Partnerships at MiQ, she spearheaded the commercial division’s revitalization, resulting in a 30% increase in annual revenue. Leading a team of 38 sales and account management professionals, she set a new standard for operational excellence, team development, and market expansion. Her commitment to mentoring and coaching her teams left a lasting legacy of leadership excellence within the organization.

As Senior Vice President of Global Partnerships at Anthem Sports and Entertainment/AXS.TV, Shelley played a pivotal role on the executive leadership team. Her strategic foresight and operational rigor drove multi-million-dollar M&A opportunities and broadcast partnerships, while her innovative go-to-market (GTM) strategies and the rebranding of AXS.TV fueled global expansion and positioned the company for long-term growth. Her strategic leadership in integrated partnerships and contract negotiations unlocked new revenue streams, significantly enhancing the company’s value proposition.

WMG/IMG, Rogers Media and Cimoroni & Company are also a part of Shelley’s Leadership portfolio and thumbprint.

Shelley’s passion for leadership excellence, combined with her track record of driving growth and transformation, makes her a sought-after coach for executives and organizations looking to thrive in an ever-evolving business landscape. Her clients benefit from her unique blend of commercial insight, executive presence, and an unwavering commitment to success.

Whether you are leading a team of 10 or 100, or on a personal growth and development mission Shelley brings a game-changer mentality, that’s driven by clarity of vision and an unshakable belief in possibility and unlocking next-level greatness. 

This is Leadership 2.0!

Samantha Devillez Athletic Mindset Coach

Coach Samantha

Athletic Mindset Coach 

Samantha is a certified Athletic Mindset Coach who’s journey is a powerful example of resilience and determination. Starting as a competitive high school basketball player, she transitioned into coaching U13 girls’ rep basketball, mastering the art of developing young talent while juggling the demands of her personal life. As a mother of two, Samantha navigates the intense pressure of balancing family responsibilities with her professional ambitions and passion for helping athletes perform at their best in life and sport. Her journey reached a new milestone when she completed her first half marathon, a testament to her endurance and mental toughness.

Before transitioning into coaching, Samantha had a successful career as a leader in advertising. Her role in the fast-paced industry honed her skills in strategic thinking, team management, and high-pressure performance. These experiences provided a solid foundation for her coaching career, as she now applies her expertise in leadership and performance under pressure to develop young athletes.

The transition from advertising to coaching allowed Samantha to merge her professional acumen with her passion for sports, driving her to foster talent and excellence on and off the court. Now pursuing an Executive MBA, Samantha combines her athletic discipline with her professional and academic goals. Her story exemplifies the drive to overcome challenges and achieve excellence, inspiring others to balance their passions and reach their full potential.

Are you a

High Performer?


Take the test now to find out if you’re a high-acheiver or a high-performer – because there is a difference and it is affecting your quality of life.

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