Become a Certified Elite High-Performance Coach

Build a high-impact career as a certified high-performance mindset coach helping people master their mental game and reach their peak potential.

Organizations our coaches have worked with

TD bank
princeton university
harvard university

Learn directly from the best in the industry and build yourself a solid coaching foundation in as little as 3 months. Our certification process will give you the structure, curriculum and skills you and your clients need to master your mindset and reach your potential in every area of your life.

This certification process is for you if…

certification process
  • You want to gain credibility and adopt a science-based approach to building a career helping people reach their potential, but don’t have the time to go back to school or to waste on trying to figure everything out on your own.
  • You know in your heart that your purpose is to serve others but are struggling with confidence in yourself and often doubt your ability to create consistent results with your clients.
  • You’re looking for an evidence-based approach to help your clients build higher levels of clarity, confidence and motivation while developing the routines and habits they need to consistently show up at their best.
  • You’re craving the ability to be a leader in your field and wake up feeling excited and passionate about the work you do every day.
  • You’re an existing coach, trainer, teacher or leader who wants to take your practice to the next level by helping your clients/team master their mindset to improve their mental health and maximize their performance.
The hard truth – In a time where coaching is needed more than ever, the biggest problem is that most coaches don’t know how to help the people they coach to develop the mindset they need to overcome roadblocks, reach their goals and achieve long-term success.

We all know that our mindset dictates 90% of the results we create in our life. Becoming a certified elite high-performance mindset coach will help you differentiate yourself from the competition and rise to the top of your industry.

Here’s a taste of what you’ll learn in our certification program:

inspire change

How to Inspire Change

Learn how to harness the power of your unique story so that you can build trust and motivate potential clients by helping them see the potential they have within themselves both before and throughout your coaching relationship.

high performance coaching

The Art of High-Performance Coaching

Coaching is as much an art as it is a science. We’ll help you develop active listening skills and teach you how to build and sustain high levels of rapport with your clients so that you can nurture your coaching relationships and feel confident knowing that you are getting the most out of each and every session.

growth mindset

Architecting a Growth Mindset

It’s easy to set big goals, it’s a whole other ball game to develop the self-awareness and growth mindset required to achieve them. This certification will provide you with the strategies you and your clients need to uncover blindspots, build self-worth and break through the limiting beliefs that have been holding you back for years.


purpose passion

Cultivate Purpose and Passion

During this certification, you will learn how to help your clients get clear on their core values and uncover their innate gifts so that they can tap into their sweet spot and create more meaning and fulfillment in every area of their life.

Developing Peak Mental Performance

Developing Peak Mental Performance

Build out your own coaching toolbox with the same mental strategies and exercises that world-class athletes, executives and leaders use to build and sustain high levels of confidence, focus and motivation. These science-backed techniques will help you and your clients stay positive, overcome roadblocks, and accelerate both personal and professional growth.


Become a certified high-performance coach in as little as 3 months…

Our certification process involves self-study homework and flexible call times so that you can earn your certification without putting your life on hold.

  • Lifetime access to our signature “Launchpad” online course
  • 54 video lessons
  • 50+ worksheets and exercises
  • 30 hours of mentorship and live coaching
  • Additional support via email

This is your opportunity to master a skill that will not only have a lifelong impact on your life, but every client you work with.

certified coach

Meet The Coach


Coach Lauren

Lauren Williams is a former NCAA Division 1 and professional ice hockey player. Her experience with coaching began in high school as she pursued playing hockey at the highest levels in Canada while navigating significant life struggles for the first time in her life. Using mindset coaching to propel her to the highest levels of the sport, Lauren became a two-time Team Ontario member, 3-time WCHA All-Academic team member, two-time all Big10 student-athlete, and senior captain. She graduated from the University of Wisconsin with degrees in Psychology and Sociology and after completing her collegiate career and undergraduate degrees, she moved on to graduate school and to the CWHL.


01. Cody Oehm

02. MJ Jennings

03. Jason Dearborn

04. Gregory Campbell

05. Maria G

06. Lisa McKenzie

Working with Lauren towards my Brain Training for Athletes coaching certification has been an incredible experience. The program itself is super comprehensive and the tools it provides for athletes are game-changing both inside and outside of sport. Lauren’s also done an amazing job at breaking down the theory and practical application behind each lesson and exercise. I’ve learned so much during our time together and couldn’t recommend this certification enough.
Cody Oehm
As a former University and Professional athlete herself, Lauren is really able to paint a clear picture of how this training works from the athlete’s perspective, which is invaluable for preparing you to implement it with your own athletes.
mj jennings
MJ Jennings
Enlisting the Performance Coaching services of Susan Hobson has been worth every penny – 10 times that in fact. I hired her with the mindset to help me take my company to market and I can honestly say that I couldn’t have done it without her.
Jason Dearborn
As a professional athlete, I’ve realized the importance of mental strength and focus in hockey. Susan’s Performance Coaching skills have tremendously helped me those areas.
Gregory Campbell
Talk about a life-changer! In-addition to her phenomenal sport training and educational background, Susan brings amazing energy, passion and resources to help you achieve whatever it is you desire, and deserve.
Maria G
Susan will quickly help you build systems in your business and in your life to help you get what you’ve always wanted, be it more time, more money and less stress.
Lisa McKenzie

Book Your Consultation

Ready to take your coaching career to the next level? Fill out the form below to schedule a free consultation and to apply for our High-Performance Coaching Certification.
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Frequently Asked Questions

Who can become a certified elite high-performance coach?

Anyone who has a passion for helping others realize their own potential. If you enjoy working with people, the coaching certification may be the ideal fit for you.

How do I know who I should coach?

Knowing the population of people that you have the greatest connection with as a coach is important, and we will help you uncover this critical information within the course. As you learn about coaching itself and all of the techniques and tools involved you will also discover who you are as a coach.

How long does the certification take?

The certification process typically takes between 3 to 6 months. The timeline is dependent upon the pace at which you’re able to go through the self-study material, and your availability for once, or twice weekly live coaching sessions.

Is there an exam?

Yes, there are both written and practical exams that you will need to successfully pass in order to receive your elite high-performance coaching certification

What is the cost?

The cost of our high-performance coaching certification is $5,000 + applicable taxes.

What's included in the tuition?

When you sign up for our high-performance coaching certification program, you will receive:

  • Lifetime access Launchpad online course
  • 54 video lessons
  • 50+ worksheets with applicable tools and exercises
  • 30 hours of one-on-one coaching mentorship with Coach Lauren
  • Email support between coaching calls
  • Exam + Practical

What are the payment options?

We can take payment by credit card, e-transfer, or wire transfer. Payment plans are also available.

Do I need a college degree to take the certification program?

A degree is not required. Although a formal education in areas such as psychology or counselling may complement the training, you do not need a degree to take our certification program.

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