Testimonials

I had the pleasure of working with Susan over the past few months, and I can honestly say that she has totally changed the way that I tackle challenges in both business and life. Susan’s strategies push me to think differently and provide the tools to overcome internal and external barriers. I am still in the early stages of her coaching, but I have already seen significant growth and I look forward to breaking through more barriers with her. If you are not working with Susan and her team, you are not realizing your full potential!

Susan did an AMAZING job hosting a workshop at Google with our national leadership team this week. The team felt much aware of areas they need to improve in their daily routine and mindset in order to perform at their optimal state. Susan’s session with our leadership team is perfect for any individual, team or corporation that is looking to learn “tools” and take their mental performance to the next level.

Before starting mindset coaching, I struggled with confidence—especially in high-pressure situations during competition. Through sessions with Beatrice, I learned practical tools that helped me better understand and manage my emotions, allowing me to reach a more optimal mental state during performances.
What stood out the most was how quickly I could apply the exercises and see real results. It’s been an amazing transformation, and I’m excited to keep building on the mental progress I’ve made. I would absolutely recommend mindset coaching to any athlete, it’s made a huge difference in how I show up on the course.

Just want to say big thanks to Elite for all the support you’re providing to the Nokia team!! So proud of what you have been able to achieve and the on-going support you continue to provide the team. 

This is another differentiator Elite has over other suppliers in your space! I am so proud and grateful of the impact you and the team have had on our team!

The Leadership Launchpad program changed my life! And Rob Kalwarowsky… My favorite coach! The program gave me the tools and space I needed to become a much better leader, and spending time with like-minded individuals looking to improve their skills was priceless. It allowed me to understand and improve my leadership style as well as that of my coworkers.

Rob gives this work his ALL, unconditionally. His ability to help us take away the heavy load we carry as leaders is simply amazing while never adding any self-reproach.

I think as leaders, we have moment’s when things are truly challenging and we’re seriously asking ourselves, do I really this coaching stuff… But in the end, it’s those guided conversations that remind you that we have all the answers and solutions to all we want to build, create and elevate.

Side story: I had coaching with Rob one day, and before the call I was looking at all the things I needed to find solutions for, so I was very hesitant on having this coaching call. But commitment is important to me, so I got on the call, and all I am thinking about was, “if you ask me to breath in one time, I am going to lose my mind (I used more profound words)…” Long story short, Rob had somehow seen me coming from miles away (probably from my energy or my none existent poker face skills), there were no breathing exercises during that session, however, removing myself from the deep trenches of my work allowed me to come back with so many wonderful solutions.

Guided conversations on our powers are amazing! We always have the answers.

I see the growth in my business and organization daily, simply from how I am able to think, trust the incredible people around me and check in as a leader internally and externally. I truly believe there are more accomplishments to come from the leader I am becoming.

“Susan Hobson is the most elite executive coach I’ve encountered in my decades-long pursuit of personal growth and development. Susan is far beyond your typical coach. She is an elite mindset architect. She is a guide. Her methodology will help you realize your greatest potential and remove the subconscious patterns that are secretly holding you back. Susan will equip you with the tools to transform your life and guide you along your own personal journey to becoming a high performer in every area of life. Susan’s coaching has been invaluable and there is no way I would be the leader I am today without her training. If you are serious about coaching with the best you’ve found it. I could not recommend Susan more highly.”

“Before joining Women Empowerment Launchpad 2.0, I was struggling with the internal battle of imposter syndrome. I was a successful executive, but I often doubted whether I deserved to be in the room with my male counterparts. This program completely transformed my mindset. The focus on neuroscience and understanding how to reframe my thoughts helped me break free from my self-doubt. I’m now leading with confidence, embracing my strengths as a woman, and using my unique skills to inspire my team in ways I never thought possible. If you’re ready to step into your full potential and become the leader you were meant to be, this is the program for you.”

“I’ve always believed that leadership is about skill-building, but Women Empowerment Launchpad 2.0 changed my perspective. Instead of just teaching me more tools and techniques, this program focused on shifting my mindset — and that made all the difference. I learned how to overcome the mental barriers that were holding me back and how to approach challenges with a newfound sense of resilience. What stood out the most was the neuroscience-backed approach. Understanding how my brain works and how to rewire it for success was a game-changer. Today, I feel more confident, more capable, and more empowered in my leadership role than ever before. This program gave me the mental foundation I needed to truly thrive.”

“Beatrice was really nice and made me feel comfortable to open up right away. I learned so much about my mental performance working with her that helped me to improve my performance in Volleyball this year. Thanks to her, I won the award for “Best Server” on my team this year and had my best season ever. Thank you Coach B for all your support in The Mental Gym.”

“Working with Susan and her brilliant, practical tools helped me manage my mindset and mental health whilst navigating my high-pressure, high-stakes, High-Performance career.”

“As a professional athlete, I’ve realized the importance of mental strength and focus in hockey. Susan’s Performance Coaching skills have tremendously helped me those areas.”

“When I first started working with Susan, I was in the middle of the most difficult period of my life I had experienced to date. A hugely important personal relationship had ended suddenly, leaving me emotionally gutted, overwhelmed with anxiety and sadness, and not knowing how to put the pieces of my life back together. I also had little hope that I would.

From our first session together, Susan zeroed in on the exact kind of coaching and support I needed, and over the course of a few short months helped me transform a low from which I didn’t think I would recover into an incredible source of personal growth and inspiration. As I kept saying to Susan during our sessions, simply put, Susan’s process is no less than magic. Her incredible astuteness, uplifting energy, and the cognitive strategies and tools she teaches set me up for one of the most supportive and meaningful growth experiences I have ever had. Since working with Susan, I have experienced my professional and personal life from an empowered and inspired place that makes me wish I had found Susan a lot sooner. I wholeheartedly recommend Susan’s services to anyone who wants to transform a difficult experience into finding their best self.”

“When I first came to see Susan I was unhappy, overwhelmed, anxious, and lacked confidence. I felt as though I had no control over my life and needed help. I had seen a number of other coaches, none of who resonated with me at all. Susan is different. Working with her over the past couple years has been an incredible gift. She always brings a fun and enthusiastic attitude to the sessions and genuinely cares about your success. She has the innate ability to fish out and catch negative mental patterns that aren’t serving you and help you to reframe them in a more positive way. Personally, she has given me a wealth of mental tools to use in almost any situation. Most importantly she has helped me take my life back, and for that I will be forever grateful.I truly look forward to continuing to work towards bigger goals and dreams with her over the next few years.”

“I learned so much from Liane and feel more comfortable in my own skin than I ever have. Liane was patient and kind and she listened intently to me. She provided me with a great set of tools with which to nourish my true self. I feel truly blessed to have known her and worked with her. Thank you Liane! “

“Working with Liane was the best thing I ever did for my career and personal life. Liane will help you improve on every aspect of your life and you will see incredible growth within yourself. She gives you the tools to synthesize any situation and take action. “

“Susan, is my superhero, my pillar of strength, and has changed my life. She has an incredible clarity and ability to pinpoint what we need to learn and do in order to live our best lives.”

“I was diagnosed with pre diabetes in the fall of 2017. Over my mid 30s I felt a steady decline in my health leading up to this point. For me sacrificing my body for a career I love was no longer a sustainable option.

I began working with Susan and we began a journey of self discovery that made me reconnect with my image and self worth. Over the past 8 months I have gone through a huge shift in my mindset towards my health.

Today I am in a place of sustainable health and able to preform the job I love at the highest level. In using the tools Susan and I worked on developing together, I’ve learned how to nourish my health needs, which has kept me strong and focused on my journey.

It is because of this that I am forever grateful for the work we have done. I highly recommend anyone who puts they’re successful career over they’re self worth and health to work with Susan. It will change your life as it has mine.”

“I came to Susan in my late 20s and while I was doing well in my career at the time, I had been working myself into the ground to achieve the next big promotion that I had exacerbated my underlying health condition and ended up on an extended sick leave. At the same time, my relationships were in turmoil and I was in an overall state of stress all the time.

Susan showed me how everything from my childhood, to my health, to my current relationships was connected. She helped me make sense of a lot of things in my life that I had been struggling to understand for a long time. Everything that was happening to me was a different reflection of how I perceived the world and my conditioned patterns of reactivity. Most importantly, she taught me the tools to rewire my brain and take back control of my life.I have learned how to manage the fear and anxiety related to dealing with a health condition, how to create healthy relationships with people in my life, to successfully deal with inevitable life stresses, and to make my goals become a reality.

Susan is an amazing coach because she truly cares about seeing transformation in her clients. Her positive energy is contagious and her ability to relate to others is unparalleled. What Susan teaches is the real deal and most importantly it works!!! I am so grateful that our paths have crossed!”

“Susan Hobson is an incredible High-Performance Coach. I first came to Susan when my energy levels hit the wall. I was pursuing the wrong career path and it was impacting my health and the relationships in my life.

Susan’s deep compassion and empathy was evident from the moment I met her, which made it really easy to open up and trust her. Her intuition and perception allowed her to understand my story right away, which was essential in creating a roadmap to a high performance life.

Susan helped me connect with what was intrinsically important to me and helped me discover how to live my life with congruency and satisfaction.

I am so grateful that I met Susan and would encourage anyone who is dissatisfied or wants to level up in their Health, Wealth, Self, Career or Relationships to reach out to her.”

I was stressed at work, home, and personal life.

I was not realizing my potential at work and therefore my career not progressing, my relationship with my wife was struggling, I was not spending quality time with my children, and overall my goals in life seem to be unreachable.

Within such a short period Susan was able to help me refocus my life to have an incredible and fulfilling relationship with my wife and kids, my life goals are within reach, and my career is evolving better than anticipated.

Susan was able to help my understand my thought process’ in order to achieve the goals I was searching for, and ultimately reach a level of success that I had only dreamed of. She has an ability to identify key issues and work with you to develop various tools to help you move forward.

Thank you Susan for such a great success!!

“Susan helped enormously in uncovering hidden strengths and motivation when both seemed stalled and at a low ebb. Having migrated from a field where patients were in constant supply (emergency department) to one where I have had to create my own business, required new skills and determination which Susan provided in spades. After each session, I emerged a re-invigorated professional, ready to take on new challenges both personally and professionally. Susan’s insights and methods have elevated me to a higher level in how I think about the world and how I think about myself. “I was stressed at work, home, and personal life.

I was not realizing my potential at work and therefore my career not progressing, my relationship with my wife was struggling, I was not spending quality time with my children, and overall my goals in life seem to be unreachable.

Within such a short period Susan was able to help me refocus my life to have an incredible and fulfilling relationship with my wife and kids, my life goals are within reach, and my career is evolving better than anticipated.

Susan was able to help my understand my thought process’ in order to achieve the goals I was searching for, and ultimately reach a level of success that I had only dreamed of. She has an ability to identify key issues and work with you to develop various tools to help you move forward.

Thank you Susan for such a great success!!

“When I was asked to take on a new role at my work I found myself paralyzed by self-doubt. I didn’t know if I had it in me to succeed and the pressure I put on myself was overwhelming. Susan’s coaching helped me locate the root of my anxiety and fear: my own brain!  I have now learned what to say to myself to support my flourishing in my new role, but I have also learned to reframe my “failures.” I don’t always get everything “right” but I’m okay with that; I’m much more comfortable now, and I see myself as someone who is learning and growing. I’m not as paralyzed by pressure as I once was and new responsibilities at work have brought me a surprising amount of JOY. I have unlocked reserves of inner strength through Susan’s methods of brain training. She is the best!”

Working with Susan is amazing – from the start, you have to review the various factors that make you, well you. She is an amazingly happy friendly person (her routine phone call always me smile) and does not speak down to you, but rather from a very personal and plain-language philosophy. I found that the more I did my own self-evaluations, the more I learned about the areas where I needed improvement. Negative was not a sphere of reality that Susan will let you move towards, there are enough of those people out there – she works on the positive and reminds you that you have that ability to stay positive and I’m happy with the new direction that I’ve taken based on her guidance. While this was for my employment and work career, this also made a large difference to me as a person, with my kids at home and with my interactions with friends and family.

Before I met Susan, I didn’t know who I was, or what I really needed. Susan helped me find an inner courage I never knew I had – to break out of my shell and embark on a journey of self discovery that has helped transform the way I relate to myself and the world. I’ll be forever grateful for the compassion she always showed me, and the belief she had in me when I didn’t believe in myself.

The Leadership Launchpad program is invaluable, taking you through the steps for personal and professional growth that we all need to master in order to become better, more engaged leaders. Aside from the increible coaching from Rob and Lauren, the support alongside a collective group of other leaders made a big impact on me personally throughout the 12-week program. I highly recommend to anyone that’s wanting to build more effective leadership skills, gain confidence, and clarity on how/where they want to lead to take this course!

Working with Rob has been nothing but a great experience. He has a knack for digging into the root cause of what is holding you back and helping to unlock the potential in you. Since working with Rob I’ve gone on to make content for maintenance, I’ve started to see myself for the value I truly bring, and not just what I could see. The work is challenging, both mentally and emotionally, but if you are looking to step up your potential, and do things differently, then Rob is someone you want to help you with that.

Working with Rob has been an exceptionally enriching experience.

He has a way to help you get to know yourself deeply and find a path for self-motivation and self- improvement. Rob is just an incredible coach who has had a profound impact on me as a leader and as a person.

Coaching with Liane is a wise investment. The mindset strategies she instills have improved both my resilience and performance, and helped me to bounce back and push through adversity. I’ve emerged from our sessions with a new perspective and reenergised to tackle the next challenge. Highly recommended.

Rob sets the stage for finding one’s true calling in life. He is a passion, authentic, caring person driven not only in the pursuit of his own personal growth, but also the growth of those around him as well. His ability to lead by example is demonstrated in his personal journey from a dark abyss to a mountain top for which he so courageously shares as a guiding light of hope for others. Rob’s ability to story tell a pathway for all of us to learn from is truly a priceless gift!

I brought Susan in to work with my executive team in the creation of a company wide initiative. I knew the enthusiasm and expertise she brought to the table would help drive the results I was looking for

Susan ran a corporate offsite day for our senior leadership team and it proved incredibly valuable and motivating. Focussing on mindset strategy architecture really helped get the team aligned as well as tackled specific individual challenges. Susan’s positivity, energy and passion is incredibly inspiring and we will continue to work with Susan as part of our ongoing leadership development strategy.

Working with Taylor on mindset training has really benefited my game by helping me set and achieve my goals, as well learn the importance of mental state and how it affects my performance on the ice. With goal setting I now view my success in games and practices in new and more self-supportive ways. It doesn’t matter how much you already know about mindset training because in conversation Taylor will uncover something new for you to work on.

Working with Liane was one of the best decisions I’ve ever made. After each session with Liane, I felt more grounded and hopeful. She empowered and encouraged me from the very start. Her attention to detail made all the difference. After just a few sessions everything started making more sense. Liane is smart and extremely easy to speak to, I can’t thank her enough for her insight and advice. I’ll take it with me forever.

Working with Lauren towards my Brain Training for Athletes coaching certification has been an incredible experience. The program itself is super comprehensive and the tools it provides for athletes are game-changing both inside and outside of sport. Lauren’s also done an amazing job at breaking down the theory and practical application behind each lesson and exercise. I’ve learned so much during our time together and couldn’t recommend this certification enough.

The Coaching Certification program has very precious techniques on how to coach effectively and deeply. I valued the personal learning from practicing these with my awesome Coach, Lauren. The approach is very inspiring and a world of opportunities, as well as measurable outcomes, unfolded for me.

While everyone possesses their own unique skill set, you will likely only meet a handful of people that possess this radiating energy that draws everyone in, brings them closer together, and makes them feel like a great version of themselves. Margaret is one of those people. That paired with her irrefutable expertise and unwavering willingness to go well beyond what is asked of her, makes Margaret the type of leader that organically earns the respect of all those around her effortlessly. She is able to cultivate an environment that promotes growth and drive, backed by a foundation of specialized knowledge and years of experience that are undeniable in practice. To have a leader that inspires and empowers not only on a holistic level, but also on a 1:1 basis is both remarkable and uncommon. The impact Margaret made not only on my hockey career at the time, but also in my life seems near impossible to succinctly articulate.

I have been in and around the hockey world for over 30 years and Margaret Jennings is one of the best young hockey minds I have ever had the pleasure of being around. She is extremely organized and has an amazing attention to the smallest details. She is driven and passionate about her craft. Margaret is a motivator and a positive force. I would highly recommend Margaret as a coach, mentor and role model for any parent or coach who has a player at any level of any sport.

As a former University and Professional athlete herself, Lauren is really able to paint a clear picture of how this training works from the athlete’s perspective, which is invaluable for preparing you to implement it with your own athletes.

When I first met MJ, I was a young, inexperienced hockey player, and thanks to her guidance and nurturing, have accomplished goals I thought were far beyond my reach. She mentored me closely through all four years of my high school experience, and offered sage guidance that I continue to refer to long after my collegiate sports career has come to a close.

Margaret’s ability to demonstrate empathy, her always open-mind, and her excellent active listening skills make her the best of the best. She recognized my needs and took action by challenging my perspectives and bestowing a true confidence upon me, allowing me to succeed in ways I never thought I could.

I’ve recently worked with Rob for my executive coaching needs. Rob is wise and an incredible human that has really helped and guided me on my personal transformation, making me more effective at work and at home. Since working with Rob, I have had a big increase in speaking opportunities and I’m more in demand than ever.

With Elite, you’re not a number like some of the other leadership courses I attended. I really liked the large focus on self-awareness (before starting to apply concepts to the team), the small teams and networking. The course really did succeed in opening up my mind about leadership practices in a way that I have not experienced in any other leadership course.

Thanks again for leading such a great course last year, it was definitely the best Leadership course I’ve taken and I got way more out of it than I had ever expected!

I have taken leadership courses before, but I must admit that the Leadership Launchpad course had a very different personalized method that made a big difference. It went far above my expectations.

Our shop floor was struggling with cultural challenges—complaints about leadership, requests for raises, and even threats to quit due to dissatisfaction with management. We decided to enroll our shop leadership team in Elite High Performance’s leadership program and 1-on-1 coaching. The turnaround was almost immediate.

Within 6-8 weeks, the entire atmosphere shifted. Employees became happier, more engaged, and incredibly productive. In fact, our shop has hit its weekly goals every week for the past two months. The feedback from our team has been overwhelmingly positive—they love their jobs and feel happier than ever working here.

As the CEO, I wasn’t directly involved in the program, so I can’t speak to the specifics of what was taught. However, it’s clear that our leaders worked hard to implement meaningful changes, and the results speak for themselves. Elite High Performance provided the tools and framework that allowed our leadership to better connect with their teams in ways that truly mattered.

We already had great leaders who cared deeply about their people—it just wasn’t being communicated in the way the employees needed to hear it. Thanks to Elite High Performance, that gap has been bridged, and our company culture has transformed.

Since joining the Brain Training for Athletes Program I have noticed the impact it has made on me as an individual and a player. I have learned to speak about my experiences and find ways to work with the struggles. Coach Lauren has taught me skills and lessons that will not only help me improve my game but, I will use these strategies in my everyday life. I have found that talking about my weaknesses has only made me stronger. I learned that your struggles and problems don’t define you. Your problems are simply a bump in the road that you just have to push over. Here are five words that help me: Grit, Empathy, Determination, Dedication, and Power. These five words have shaped my character and allowed me to grow strength as a player and have helped accelerate my game. The difference between a good and a great player is simple. It is your mindset how you perceive the task at hand. A positive mindset, the five words, and the help of your teammates and coaches will help you along the way. Thank you for listening to my experience.

Susan was a speaker at our recent Toronto Entrepreneurs Conference & Tradeshow. Her presentation on ‘How to Have Max Impact: Architecting the Mindset of a High-Performer’ was one of the most well-attended sessions of the day. While the topic alone easily filled seats, it was Susan’s’ thoughtful delivery of her fascinating material that kept our audience of entrepreneurs and business leaders engaged throughout the presentation. Susan was professional yet conversational in her approach – an expert in her field and yet completely relatable. It was no surprise to our organizing team that the feedback following the session was all positive. We hope to work with Susan again in the future and would highly recommend her as a speaker at any function.”

Her stories made the concepts she was training us on come to life. I can literally picture what it is I have to do next to make it to my targets.

I brought Susan in to work with my executive team in the creation of a company wide initiative. I knew the enthusiasm and expertise she brought to the table would help drive the results I was looking for.

The Aspiring Leaders program was both challenging and rewarding, and I can say with absolute confidence that I am a better leader for having completed the course. The group meetings allowed for the exchanging of ideas and perspectives, which helped to expand my understanding of what it means to be an excellent leader. The content was diverse and meaningful; the work that we completed was intentional and directly applicable to my everyday leadership opportunities. I could see an immediate impact in the slightest adjustments I was making as a result of what I learned in this program. I am grateful for the experience and encourage anyone looking to better themselves for those around them to participate!

The Aspiring Leaders program has been extremely rewarding for me. It has allowed me to create time in my busy schedule to do the necessary self work to continue to grow and work towards my goals in the future. Really looking forward to the years to come now with the knowledge the Aspiring Leaders program has armed me with. All in all, partaking in this program has been a great experience and I highly recommend it to anyone looking to improve their leadership skills, or even to simply get more in touch with yourself and what you want out of life.

I entered this leadership course thinking I had lost the ability to lead and make an impact, to only be reminded of my inner strength and of the leader that has always been within me. With the guidance of every single person and coach in this class, I have gained a newfound self-awareness, vulnerability, and compassion for myself that I certainly had not possessed before. I feel better equipped to handle life’s curveballs without totally falling apart and am so thankful to have endless notes, powerpoints, and a COOL playbook to refer to when I feel wayward. I will never truly be able to capture how much this class changed my life and fell into my world at the most perfect time, especially as I enter a new career environment.

I found this program to be extremely beneficial for me. I have been able to apply many different aspects of this program into my day to day life; whether that be working with patients, communicating with family and friends, or working with/coaching athletes. This program has allowed me to show up and be a better leader for those around me. I have a better understanding of myself and my thought processes; therefore, I am able to reframe my way of thinking when necessary in high stress situations. MJ, Jen, and Taylor have been amazing and I have noticed immense personal growth throughout this course. I cannot thank them enough!

I would recommend this course to anyone who is looking to further themselves on a personal or professional platform. I am a recent university graduate who was always in a leadership role on my varsity teams but shifting that into the workforce and out of university has been difficult for me. MJ and Taylor are nothing short of amazing, by offering amazing feedback and exercises while also putting in extra time to support or guide you in any way they possibly can. I would highly recommend this program to anyone.

I would highly recommend this program to anyone who’s looking to invest in themselves and their work. The coaches offer welcoming, challenges and fun conversations that enhance learning and engagement.

Susan has a great background in mental skills and high-performance theory, and does a great job of presenting this material in an easily understandable way, to large and small groups alike.
Her real gift however, is in relating to athletes on the individual level, sharing her own perspective as a high-performance athlete, coaching them on how to refine their strengths and improve their weaknesses in all areas of performance.
Susan’s coaching and tools are not only aimed at improving athletic performance, but at performance in every aspect of an individual’s life. People that work with Susan, enact the game plan and use the performance tools prescribed for them, get better at everything they do.

Enlisting the Performance Coaching services of Susan Hobson has been worth every penny – 10 times that in fact. I hired her with the mindset to help me take my company to market and I can honestly say that I couldn’t have done it without her.

“Susan will quickly help you build systems in your business and in your life to help you get what you’ve always wanted, be it more time, more money and less stress. If you often feel like you are working too hard, too long and are not reaping the benefits, stop right now.
Give Susan a call and smile, your life just got easier.”