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Shelley West is a High-Performance Leadership Coach, with over 20 years of trailblazing leadership success, and on a mission to redefine modern leadership.

Her expertise spans sales strategy, executive leadership, business development, and operational excellence, with a proven track record of delivering substantial revenue growth, elevating organizational culture, and fostering high-impact leadership at every level. Shelley’s coaching philosophy is rooted in the principles of 2.0 leadership, emphasizing continuous evolution, agility, and resilience as cornerstones for sustainable success.

Known for her strategic insight and people-first approach, Shelley empowers leaders and teams to achieve exceptional results through thoughtful guidance, dynamic coaching, and a relentless focus on growth and innovation. As an Executive Leadership Coach, Shelley brings the wisdom of her experience to guide senior leaders, C-Suite executives, and teams to new heights of performance. Her coaching style blends strategic clarity with empathetic guidance, empowering clients to unlock their full leadership potential, overcome challenges, and accelerate personal and professional growth.

Shelley’s leadership journey includes several high-impact executive roles where she led large, cross-functional teams through complex business transformations.  As Vice President of Client Partnerships at MiQ, she spearheaded the commercial division’s revitalization, resulting in a 30% increase in annual revenue. Leading a team of 38 sales and account management professionals, she set a new standard for operational excellence, team development, and market expansion. Her commitment to mentoring and coaching her teams left a lasting legacy of leadership excellence within the organization.

As Senior Vice President of Global Partnerships at Anthem Sports and Entertainment/AXS.TV, Shelley played a pivotal role on the executive leadership team. Her strategic foresight and operational rigor drove multi-million-dollar M&A opportunities and broadcast partnerships, while her innovative go-to-market (GTM) strategies and the rebranding of AXS.TV fueled global expansion and positioned the company for long-term growth. Her strategic leadership in integrated partnerships and contract negotiations unlocked new revenue streams, significantly enhancing the company’s value proposition.

WMG/IMG, Rogers Media and Cimoroni & Company are also a part of Shelley’s Leadership portfolio and thumbprint.

Shelley’s passion for leadership excellence, combined with her track record of driving growth and transformation, makes her a sought-after coach for executives and organizations looking to thrive in an ever-evolving business landscape. Her clients benefit from her unique blend of commercial insight, executive presence, and an unwavering commitment to success.

Whether you are leading a team of 10 or 100, or on a personal growth and development mission Shelley brings a game-changer mentality, that’s driven by clarity of vision and an unshakable belief in possibility and unlocking next-level greatness.

This is Leadership 2.0!

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